![]() ![]() Tonight’s show was all about being flexible, rolling with the punches, and making the best out of even the worst circumstances. “Thank you so much, everybody, thank you. #MileysNewYearsEveParty /D3BF4JNA0XĪs the show came to a close, Cyrus let the Wardrobe issue serve as a lesson for the New Year, letting viewers know to expect the unexpected. Miley Cyrus began 2022 with a wardrobe malfunction. Adding, “I’m still in the most clothes that I’ve ever worn on stage.” “Everybody’s definitely looking at me now,” Cyrus sang, as she altered the lyrics to her 2009 anthem to perfectly fit the scenario. Her band and background singers continued on with the show as Cyrus didn’t miss a beat and reentered the stage topless in a red jacket. 31), the superstar suffered a wardrobe malfunction as her silver shirt fell off as she transitioned her performance from “We Can’t Stop” to “Party In The U.S.A.” However, Cyrus didn’t let that stop the show, as she quickly and flawlessly corrected the issue and held the shirt in place until she turned her back to the camera, and exited the stage to grab a red jacket that she was wearing earlier in the show. “With more and more celebrities willing to personalise items, it makes just a normal unsigned item or merchandise less appealing,” says Julien.Miley Cyrus rang in 2022 alongside co-host Pete Davidson during Miley’s New Year’s Eve Partyin Miami, Florida and the singer didn’t let a wardrobe malfunction bring the show to a halt as she flawlessly powered through, not skipping a beat. Having grown up in the era of monetised ‘meet and greets’, Gen Z have raised expectations over what a piece of merchandise should entail. “With many artists now selling some of their personal items, it’s given fans something new to covet and collect.” “It’s brought (them) closer knowing they can afford something that an artist they idolised personally touched,” says Darren Julien, the owner of auction house Julien’s, which deals exclusively with celebrity-related products. The pull for fans is getting closer to their idols. ![]() “Three-hundred-and-sixty degree” merchandising is a big deal with Netflix announcing a branded store featuring items tied to its shows. “Eighty-one percent of 16- to 24-year-olds say that buying pre-owned has become more common in the last year,” says Emma Grant, head of Pre-Loved items at eBay. ![]() Part of the success of these sites is Gen Z’s commitment to shopping in a more sustainable way. She partnered with website HURR to rent out some of her outfits. Other reality TV stars, including Stacey Dooley, followed suit. According to WWD, the company has made 9,000 sales and will open its first bricks and mortar shop in Las Vegas later this month. Their online shop Kardashian Kloset opened in October 2019, offering clothes worn by the clan (including mink Gucci coats, Kris Jenner’s lingerie and vintage gold Versace leggings all for tens of thousands of dollars, alongside accessories for £17). It was the Kardashian-Jenner family who kickstarted the trend of copycat monetisation. ![]() Prices range from £11 to upwards of £2,800. The site, which promises to “drop your lockdown look” and “get smooth again”, offers clothes hand picked by the rapper from Jean Paul Gaultier, Fendi, Chanel and Tommy Hilfiger. Similarly A$AP Rocky, named ‘rap’s fashion darling’ by GQ, has partnered with the controversial site Klarna (where he’s a shareholder) which targets Gen Z and millennials with their ‘buy now, pay later’ payment options to sell clothes curated by the rapper. ![]()
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